![]() ![]() ![]() It will help us, and ultimately help them. And we want to know more about these people. ![]() Okay, let’s wrap up this discussion of Followers and Subscribers.Īll of these people who follow us, subscribe to our newsletters, subscribe via the new subscribe bell on our profiles, or follow our companies, do so because they want to hear more from us. So if I wanted to review all of my subscribers, all I have to do is hit my "page down" key around five thousand times. You will notice that I can see five to six people on this first page. Here is what I got from one of my newsletter issues in February: And those stats are the same as the ones you would see for a regular LinkedIn article. The only demographics I get on my newsletter are the individual statistics provided for the people who actually read any single issue. What you can do with your newsletter subscribers conveniently combines the worst aspects of both your Company Page followers and your personal followers. If you publish a newsletter on LinkedIn - a feature whose roll out speed can charitably be described as "stately" - you will have subscribers. If I am looking for an SEO expert, and you happen to be one but you're only following me, you might as well not exist, because I will never be aware of you. I can search my connections using all kinds of Linkedin filters. Honestly, this is largely why I encourage people to connect with me. So recognize that while followers are good you can’t parse them. And not only that, but my five thousand connections are interleaved with my five thousand true followers making it even more difficult. But if I want to parse my true followers, the people who are not connected with me but are interested in what I am publishing or commenting on on LinkedIn, I can’t do anything except scroll through my “Following” page as shown above. And here’s a really weird thing: if you choose to look at the people you are following, there are filters to see companies, or connections or out of network people (that’s how I found I was following two people outside my connection network). Not fake news: I follow two, count ‘em, two people on LinkedIn that I am not connected with (and I am thinking of unfollowing one of them).Īlright, so now that we know who our followers are, what can we do with them? The answer is: not much. Clicking this takes you to pages and pages of possible people, companies, events, colleagues and so on that you may also want to follow.
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